IDX integration comes with an additional fee.Minimum of 10 users (ideal for brokerages).All in all, Placester’s DIFM package is a compelling solution for real estate professionals looking to supercharge their lead generation efforts with a hassle-free website. There’s also the seamless integration of a customer relationship management (CRM) tool, which helps you nurture your email list with features like auto-response, email drip and blast campaigns.Īdditionally, Placester’s DIFM + Content plan boosts organic traffic through search engine-optimized blogs and social content. Yet, for lead generation specifically, Placester’s templates provide built-in lead-generation functionality, such as custom landing pages, hyperlocal community pages and testimonials. It allows code-free site editing, which provides a good number of customizations, even in the less expensive Do-It-Yourself (DIY) package. Looking at the pros and cons, Placester stands out as a fast and affordable real estate website builder, especially with the National Association of Realtors (NAR) discount. This innovative service is great for the individual agent looking to level-up their online presence, and it also offers significant advantages for teams and brokerages. It comes with a hands-free, Do-It-For-Me (DIFM) package that helps any agente craft a custom website in just 48 hours – no matter how tech savvy you are (or aren’t). Placester is a real estate agent’s key to exceptional lead generation. Templates lack customizability on their homepage.Do-It-For-Me services have a $500 setup fee and higher monthly subscription.Real estate agents today must be able to attract real estate leads where they live - on their phone, where most browsing, researching, sharing and home comparisons occur.īest real estate websites for lead generation: At-a-glance Your target client is likely a busy professional juggling personal and work responsibilities and hopping from one Open House to the next on the weekends. Mobile-friendly design: Like many of us, homebuyers are constantly on the go.Excellence in branding: Your real estate website can generate leads by effectively communicating your brand and value to every site visitor. ![]() CRM Integration + Automated drip campaigns: A solid CRM that can leap into action and contact site visitors via text or email immediately after they’ve shared their contact information on your website, ensuring you never lose a prospect by waiting too long to make contact with them.Don’t simply direct traffic to your homepage - give prospects and leads what they’re looking for right away. For example, buyers will want to browse listings while home sellers visiting your site will appreciate your free home valuations. Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages.The goal: to stay in touch with any and all visitors to your website. You can also offer downloadable lead magnets like your list of preferred appraisers, lenders, handymen or home stagers. Email capture capabilities: Ideally, you’ll want to have the ability to capture leads (get visitors’ email addresses) using pop-ups, gated content or gated listings search.5 must-have features for real estate lead generation websitesīefore we dig into the best real estate websites for lead generation, we want to highlight some of the key features and functions that will turn your real estate website into a lead-generating machine.
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